A:

A well-managed PPC Campaign aims to target a desired ACOS. This is easily done by our automated software. Any keywords that are suffering ACOS above your target will have their bids reduced. Any keywords achieving a profitable ACOS are left alone. The net result is, over time, your ACOS comes down and down.

A:

Our goal is to target your chosen ACOS. By definition, a lower ACOS means that fewer bids are wasted on keywords that don’t convert into sales. So, in our experience, a well- managed PPC Campaign will increase profits - not just sales.

A:

We work directly with you, and your own personal objectives. How long it can take for a PPC Campaign to regularize is dependant largely on your own risk appetite. We try take a measured and calculated approach to changing bids. Small changes, made often, that will cause a less drastic swing in sales and ACOS. We know it takes at about a few weeks to notice a difference, about a month to see ACOS coming down and between 2-3 months to be fully optimized.

A:

Our bidding technique is simple - yet effective. We identify all Search Terms that result in sales and isolate them. Then we can target each of those Search Terms individually with bids that bring the ACOS down. We run a smaller Research Campaign for you that continually hunts for new converting Search Terms.

A:

Our Machine-Learning automation checks your campaigns 24/7 for bids that should be either increased, left along, or reduced. Our expert PPC Managers then make neecesary adjustments to you campaigns on an ongoing basis. It literally is PPC in AutoPilot