Frequently Asked Questions


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We have always launched our own products without doing giveaways, using PPC only. We will show you how to do it, and be with you each step of the way. It’s not only about how fast you rank, it’s about if you are able to maintain that rank afterwards. This is where a targeted PPC campaign will win each time over giveaways.


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It’s easy to set up a PPC campaign but it’s all about relevancy. Relevant keywords bring sales, irrelevant keywords eat up your budget. So it’s important to ‘audit’ your advertising sales reports and make changes to these keywords. We do this for you, weekly, for 30 days. We analyse your advertising report and make recommendations on what changes to make to optimize your ACOS.


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We recommend to start with 1 -3 keywords. To see if our service really delivers, and check if Amazon buyers organically buy your products. You may speak to our live online consultants for more advice.


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The Golden Questions! In a nutshell, we will help you to choose whether to target a “high sales – high competition” keyword, which will require you to sell more units but brings in more sales to you once you rank, OR, a “lesser competitive” keyword, which will require a lower number of sales but is often easier to maintain your rank on Page 1. Click on our live support chat, and our friendly staff will talk you through on your own specialized launch strategy.


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We can have your promotion underway in less than 24 hours, depending on how quickly we get the information we need from you.


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The Amazon A9 algorithm is always changing – so nothing is guaranteed. However, the basic principle of those products that sell more and get high rank will always holds. Our promotions had always helped sellers to improve their rank.


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During the initial ‘Launch’ period, the aim is to get your sponsored ad to page 1. Once your sponsored ad is on page 1, buyers need to start buying your product. You now need to start outselling your competitors in order for your organic rank to move up. If you don’t maintain the equivalent organic sales of your competitors, then it will slowly lose rank over time. This is where an optimized listing is so important. We suggest that your price, photographs and listing (title and bullet points) must always be optimised.


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Yes we do! Join our Affiliate Program and EARN up to 25% commission from every friend or subscriber that you refer to us.


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We have experience in creating thousands of winning product listings. The secret is to research the keywords that your exact competitors are ranking for, then use those keywords in your listings. The keywords used more often by buyers would appear in the title, and those used less often in the bullets and back-end keywords.


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There is no benefit to repeat keywords, so we instead use our keyword data (we have keyword data for over 15 million keywords) to see what other keywords buyers use to search for your product. The idea is that every keyword used by buyers must appear once in your listing.


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Yes - this can be frustrating. The reality is that the listing itself “belongs” to Amazon. As the seller, you have an influence over what the listing can say, but typically you need to have Seller Central approve your changes. We can help guide you in this process. If you have Brand Registry, then changes you make are usually approved instantly.


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We employ experienced Amazon managers who are in charge of our PageOne launches. These managers will be the ones optimizing your listing for you. They have first-hand experience in making listings sell better.


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In our experience, a well-researched listing with the correct keywords does not need to be updated often. We do recommend reviewing every 6 months. However, if your listing is not well-optimized, the sooner you can change the listing, the better.


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A well-managed PPC Campaign aims to target a desired ACOS. This is easily done by our automated software. Any keywords that are suffering ACOS above your target will have their bids reduced. Any keywords achieving a profitable ACOS are left alone. The net result is, over time, your ACOS comes down and down.


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Our goal is to target your chosen ACOS. By definition, a lower ACOS means that fewer bids are wasted on keywords that don’t convert into sales. So, in our experience, a well- managed PPC Campaign will increase profits - not just sales.


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We work directly with you, and your own personal objectives. How long it can take for a PPC Campaign to regularize is dependant largely on your own risk appetite. We try take a measured and calculated approach to changing bids. Small changes, made often, that will cause a less drastic swing in sales and ACOS. We know it takes at about a few weeks to notice a difference, about a month to see ACOS coming down and between 2-3 months to be fully optimized.


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Our bidding technique is simple - yet effective. We identify all Search Terms that result in sales and isolate them. Then we can target each of those Search Terms individually with bids that bring the ACOS down. We run a smaller Research Campaign for you that continually hunts for new converting Search Terms.


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Our Machine-Learning automation checks your campaigns 24/7 for bids that should be either increased, left along, or reduced. Our expert PPC Managers then make neecesary adjustments to you campaigns on an ongoing basis. It literally is PPC in AutoPilot


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No. You carry all the risks and rewards of the products you sell on Amazon. We can guarantee, in some cases, that your product will be a failure. We wish we could have stopped some of our clients from placing their large factory orders.


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No. We are trying to share with you “What NOT to sell”. We have too many clients that fail in their first product on Amazon. Our experience in launching thousands of products has shown us what can go wrong.


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There is more to our Product Validator than just products that are difficult to launch. We also have experience in identifying products that are not allowed to be sold as FBA, or that you are unable to use Sponsored Ads. We also quantify for you the keyword search volume that product could achieve, and how many sales it would require to reach Page One.


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This is not an automated computer result. We discuss your product with our Senior Launch Managers, and we also go through past Launch Data manually. As a result, this report can take 3 - 4 days to be completed.


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No. We make best use of your existing factory photographs. We also give you easy steps to follow to take photos with your phone.


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No. Our Photoshop experts will remove the background of your photo and create a sharp white background.


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These photos are all individually edited by our Photoshop experts. We then have our Launch Managers share their experience with the designers. As a result, you can expect your edited photos back in 2-3 days.


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Our Photoshop experts need the highest resolution photos you can send. It doesn’t require a professional photo shoot. Just well-lit high resolution photos taken with your cellphone should do the trick. Also, we give you hints, such as you take your product photos in the bathtub, which has all white backgrounds and good lighting.


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Absolutely. We send you our simple step-by-step instructions after you check out.